Launch Your Tech Career: Mastering Sales & Marketing for Coders

What you will learn:

Master sales and marketing principles for tech professionals
Learn influence tactics to secure clients and employers
Differentiate yourself from the competition and grab attention
Develop a personalized brand and marketing strategy
Craft compelling resumes, cover letters, and ace interviews
Negotiate favorable salaries and contracts
Build a thriving freelance business from the ground up
Conduct thorough market research and competitive analysis
Master effective copywriting for marketing success
Create a comprehensive marketing plan for your freelance career

Description

Ready to command top-tier salaries in the competitive tech world? This course isn't just about coding; it's about mastering the art of selling your skills to secure the best opportunities—whether you're seeking employment or building your own freelance empire.

This course is perfect for you if:

You've finished (or are nearing completion of) a coding, programming, or data science course.
You lack self-marketing experience and want to boost your earning potential.
You're aiming for a high-income career in tech.

The tech industry is booming, but competition is fierce. This course arms you with the sales and marketing strategies to stand out, regardless of your current skill level. You'll learn to leverage your technical expertise into a lucrative career, whether you dream of landing your ideal job or building your own successful software business.

This comprehensive program is structured in three key phases:

Phase 1: Self-Selling Mastery: Discover the sales tactics used by top earners, learn to influence clients and employers, and understand effective positioning strategies. You'll develop a winning salesman's mindset perfectly suited to the tech world.

Phase 2: Job Search Domination: Create a compelling resume and cover letter that grabs attention. Master the art of the technical interview, and learn how to negotiate a salary that reflects your worth. We'll show you how to become indispensable to any employer.

Phase 3: Freelance Success Blueprint: Build your freelance brand from scratch. Define your target market, create a dynamic marketing plan, develop your personal brand, and master compelling copywriting to attract high-paying clients. You’ll even create a complete marketing plan template to guide your journey.

This course provides a ready-made marketing template. By the end, you’ll have your own customized marketing strategy. Let's get started!

NOTE: Udemy's 30-day money-back guarantee applies.

Curriculum

Income Paths and Foundations of Self-Selling

This section lays the groundwork for your tech career success. You'll explore the differences between freelance and employment paths ('Exploring Income Paths: Freelance vs. Employment'), learn essential sales techniques tailored for coders and data scientists ('Sales Skills for Coders and Data Scientists'), and master the art of influence to maximize your earnings ('Applying Influence Principles to Maximize Earnings'). You'll also learn about specialization for higher pay ('Specializing for Higher Earnings') and how to position yourself effectively ('Understanding Positioning Strategy').

Getting Hired & Negotiation Skills

This section focuses on acing the job search. You'll learn to craft a standout resume and cover letter ('Crafting the Perfect Resume and Cover Letter'), master technical interview techniques ('Acing the Technical Interview'), and negotiate salaries confidently ('Mastering Salary and Contract Negotiation'). Finally, you'll discover how to become an indispensable asset to any company ('Making Yourself Indispensable to your Company').

Building Your Freelance Business Plan

This section guides you through building a successful freelance business. You'll define your business goals ('Setting Your Business Objectives'), conduct thorough keyword and niche research ('Doing Your Keyword and Niche Analysis'), analyze your competition ('Analyzing Your Competition'), and create a detailed buyer persona ('Building Your Buyer Persona'). You'll also master personal branding ('Crafting Your Personal Brand'), develop a blog strategy ('Setting Your Blog Strategy'), learn the principles of effective copywriting ('Understanding Good Copywriting'), and celebrate your accomplishment ('Congratulations!').