Master Retail Banking Digital Transformation: A Practical Guide

What you will learn:

Develop a robust digitalization strategy for retail banking.
Master the application of digital tools to boost sales, cross-sales, and customer loyalty.
Effectively manage stakeholders and prioritize investments for maximum ROI.
Conduct comprehensive investment profitability analyses using Excel.
Understand the specific challenges and opportunities of digitalization in consumer lending, mortgages, and retail banking.
Improve project management and digital leadership skills.
Leverage digital tools for B2B and B2C sales, and implement effective CRM strategies.
Reduce operational costs and mitigate risks associated with digital transformation.
Analyze and interpret key performance indicators (KPIs) to measure the success of digital initiatives.
Apply best practices in digital marketing and customer acquisition strategies for banking.

Description

Transform your retail banking strategy with our comprehensive course on digital transformation.

Developed by the renowned MTF Institute, a global leader in business education with partnerships including IBM, Intel, and Microsoft, this program equips you with the practical skills and knowledge needed to thrive in the evolving digital landscape.

Learn from industry expert Igor Dmitriev, leveraging his extensive experience at leading financial institutions like Societe Generale and Raiffeisenbank. This course isn't just theory; it's packed with real-world case studies, demonstrating how to leverage digital tools to optimize every aspect of your retail banking operations.

You'll explore crucial areas, including:

Strategic digitalization planning and execution.
Practical application of digital tools for sales, cross-selling, customer relationship management (CRM), and enhancing customer loyalty (NPS, CSI).
Comprehensive investment assessment and profitability analysis using Excel-based methodologies.
Detailed examination of digital transformation in consumer lending, mortgages, and general retail banking.
Strategies for reducing operational costs and mitigating risks.
Effective stakeholder management and investment prioritization.

Whether you're a banking professional, fintech enthusiast, or aspiring digital leader, this course provides the necessary expertise to excel in this dynamic field. Boost your career prospects and contribute significantly to your organization's success by mastering the art of retail banking digitalization.

Enhance your skills in: Business Strategy, Project Management, Product Management, Digital Marketing, Data Analysis, and Leadership.

Curriculum

Introduction

This introductory section sets the stage for the course. The "Onboarding to Learning Process" lecture (3:21) guides you through the course structure. The "Welcome to MTF" lecture (1:15) familiarizes you with the MTF Institute, and the "About course" lecture (2:41) provides a detailed overview of the course content and learning objectives.

Assessment of Investments in Retail Banking Digitization

This core section delves into the practical application of digital transformation in retail banking. Lectures cover the fundamentals of digitization (2:06) and its specific application to retail banking (17:00). You'll learn to identify key profitability drivers (12:20) and conduct thorough investment assessments (12:48). The section examines the impact of digitalization on sales growth (4:54), cross-selling (3:19), cost reduction (5:19), customer loyalty improvement (4:38), and risk mitigation (1:54). An interactive session (1:22) reinforces learning, followed by concluding remarks (1:20) and a bonus section outlining next steps (1:17).

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