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Easy Learning with Full Digital Marketing Course 2025: SEO, Paid Ad, GA4, GTM
Marketing > Digital Marketing
41 h
£44.99 Free for 3 days
4.5 ★★★★★
8234 students

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Language: English

Sale Ends: 07 Apr

Master Digital Marketing: SEO, Paid Ads, GA4, GTM, Email & More

What you will learn:

  • SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
  • PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
  • Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segmenting your audience.
  • Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
  • Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
  • Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
  • Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
  • Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
  • Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
  • Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
  • Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.

Description

Ready to dominate the digital landscape?

Unlock the secrets of a successful online presence with our comprehensive digital marketing course.

Dive deep into key areas, including:

  • Search Engine Optimization (SEO): Learn how to optimize your website for search engines, attract more organic traffic, and rank higher in Google.
  • Paid Advertising: Master Google Ads, Facebook Ads, Microsoft Ads, and LinkedIn Ads to reach your target audience effectively and drive conversions.
  • Google Analytics 4 (GA4): Gain mastery in analyzing user data, setting up KPIs, and making data-driven marketing decisions with GA4's powerful features.
  • Google Tag Manager (GTM): Implement GTM for streamlined tracking, custom event creation, and conversion tracking without coding.
  • Email Marketing: Develop email campaigns that build relationships, drive engagement, and increase conversions with email marketing best practices.
  • Content Marketing: Learn to create engaging content strategies that attract and retain audiences across digital platforms.
  • Website Development Essentials: Get a foundational understanding of web design and development to create user-friendly, conversion-optimized websites.

This course provides you with everything you need to build a thriving online business. Join us today and start your digital marketing journey!

Curriculum

Google Ads Fundamentals

This section delves into the world of Google Ads, covering essential concepts and practical skills. You'll learn about the Google Ads network, how the auction system works, and the crucial role of Quality Score. You'll explore various ad formats, including responsive search ads, dynamic search ads, and display ads. Master keyword research, bidding strategies, and conversion tracking to optimize your campaigns for maximum impact. This section also includes comprehensive instruction on remarketing strategies and a detailed overview of Google Ads reporting.

Facebook Ads Mastery

This section offers a deep dive into Facebook advertising. Learn about Facebook's ad network, how to create a Facebook page, and the intricacies of Facebook Ads campaigns. You'll master audience targeting techniques, including location, age, gender, and interests. Discover how to set up a Facebook pixel for detailed tracking and conversion optimization. Learn various bidding strategies and explore Facebook's power for lead generation, app promotion, and brand awareness campaigns.

Microsoft Ads for Enhanced Reach

Unlock the potential of Microsoft Ads with this comprehensive section. Learn about Microsoft's ad network, account setup, and campaign creation. Discover various ad formats and extensions tailored for specific business objectives. Master keyword research, bidding strategies, and conversion tracking, including the use of Universal Event Tracking (UET). Explore the Microsoft Audience Network for extended reach and understand how to utilize shopping ads for effective product promotion.

LinkedIn Ads for Professional Targeting

This section explores LinkedIn's advertising platform, focusing on targeted outreach to professionals. Learn how to set up your account, create campaigns, and leverage various ad formats, including single image ads, carousel image ads, video ads, text ads, and more. Understand audience templates, conversion tracking, and retargeting strategies. This section also includes in-depth coverage of LinkedIn's lead generation, dynamic ad, and document ad campaigns.

SEO Essentials: Dominate Organic Search

This section provides a solid foundation in Search Engine Optimization (SEO). Learn about the importance of SEO, the difference between on-page and off-page optimization, and the basics of keyword research. You'll master content creation best practices, including keyword optimization, and gain a thorough understanding of on-page SEO elements, such as page titles, meta descriptions, heading tags, and image alt text. This section also covers essential technical SEO elements like HTTP vs. HTTPS, Google Search Console, and duplicate content removal. Discover various link building strategies to boost your organic ranking.

Google Analytics 4 (GA4): Unlocking Data-Driven Insights

This section provides a comprehensive guide to using Google Analytics 4 (GA4). You'll learn the basics of GA4, including account setup, how to install tracking code, and how to prevent inflated traffic data. Gain hands-on experience analyzing traffic data, understanding audience demographics, and identifying the sources of your website traffic. This section also covers setting up goals and events, exploring real-time reports, and creating custom reports with Google Looker Studio. Learn how to effectively integrate GA4 with Google Tag Manager for enhanced data collection.

Google Tag Manager (GTM): Effortless Tracking and Optimization

This section is your gateway to mastering Google Tag Manager (GTM). Learn what GTM is, why it's crucial, and how to install it seamlessly. Discover essential GTM interface elements, best practices, and naming conventions. Master tag creation and publication, including setting up Google Analytics 4, Google Ads remarketing, and Facebook pixel. This section also covers advanced GTM features like time-triggered tags, scroll tracking, click tracking, and custom HTML tags.

Content Marketing Strategy: Engaging Your Audience

This section equips you with the skills to develop a winning content marketing strategy. Learn about the importance of content marketing, various content formats, and the content marketing funnel. Understand the significance of defining your brand purpose, brand positioning, and unique selling proposition. This section also guides you through creating customer personas, brainstorming content ideas, and repurposing content for optimal reach. You'll learn tips for creating compelling written content, videos, visuals, and audio content, as well as strategies for promoting your content across various channels.

Email Marketing Essentials: Building Customer Relationships

This section provides a comprehensive guide to email marketing. Learn the importance of email marketing, how to set up a free MailerLite account, and navigate the MailerLite interface. Master strategies for building your email list, including the use of lead magnets. Discover different types of lead magnets and how to create irresistible ones. Learn how to effectively manage subscribers in MailerLite, including creating groups, using segments, and importing and exporting subscribers. Explore email automation for seamless campaign delivery, learn how to plan your email sequences, and analyze campaign data to optimize your results.

WordPress Website Development Fundamentals

This section provides a foundation in WordPress website development. Learn about the use of AI tools for quick website creation and customization. Understand the significance of domains, web hosting, and the steps involved in signing up for web hosting. This section covers WordPress installation and theme customization, including menu creation, post creation, and page creation, giving you the basics to develop a functional WordPress website.

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