Master Microsoft Dynamics 365 Marketing: A Complete Guide

What you will learn:

Implement Microsoft Power Pages and Dynamics 365 Marketing, integrating with CMS systems
Create reusable content blocks, manage images and keywords, configure content settings
Manage marketing emails, assets, outbound messages, push notifications, and Microsoft Teams chats
Set up and manage events, sessions, speakers, sponsorships, and event records
Analyze and use data on leads, accounts, segments, customer journeys, social media, emails, and websites for improved marketing performance
Optimize marketing campaigns for enhanced ROI and conversion rates
Understand and apply data privacy and security regulations within the Microsoft Dynamics 365 Marketing environment
Translate business needs into functional requirements for optimal Dynamics 365 Marketing configuration
Prepare for the Microsoft MB-220 Marketing Consultant certification exam
Master no-code/low-code marketing solutions for efficient campaign implementation

Description

Unlock the power of Microsoft Dynamics 365 Marketing and become a highly sought-after functional consultant! This comprehensive course provides a practical, hands-on approach to mastering Dynamics 365 Marketing, Power Pages, and email marketing strategies. Learn to implement impactful marketing solutions, manage customer journeys, and leverage data for optimal campaign performance. This course goes beyond simple configuration; it teaches you to analyze client needs, translate them into functional requirements, and choose the best solution – whether out-of-the-box or customized – to meet those needs. We'll cover setting up email marketing campaigns, building personalized customer journeys, integrating LinkedIn for enhanced lead generation, organizing engaging events, utilizing Customer Voice surveys for valuable feedback, and performing lead scoring and segmentation. Gain a deep understanding of data privacy and security regulations, crucial for success in today's landscape. Perfect for business owners, managers, and aspiring marketing consultants seeking to leverage cutting-edge technology to elevate their marketing efforts. This course equips you with the skills to excel in a dynamic and growing field, prepare for the MB-220 certification exam, and confidently implement successful marketing strategies across diverse industries. Plus, we'll explore advanced techniques for analyzing and optimizing your marketing performance in an additional 2025 lecture. Learn practical marketing technologies that are essential in today's digital world. No-code/low-code solutions are demonstrated throughout.

Curriculum

Microsoft Dynamics 365 Marketing Fundamentals

This section lays the groundwork for your Dynamics 365 Marketing expertise. You'll delve into implementing Microsoft Power Pages, seamlessly integrating them with Dynamics 365 Marketing and your existing CMS. Master the art of managing marketing environments, ensuring smooth operation and effective campaign management. You'll also learn to create and implement reusable content blocks for consistent branding, optimize images for web performance, effectively manage keywords, and precisely configure content settings for impactful campaigns. The lectures cover setting up and managing email marketing assets, crafting compelling outbound messages, leveraging the power of push notifications, and engaging prospects via Microsoft Teams chat.

Event Management & Customer Engagement

This section focuses on the practical application of Dynamics 365 Marketing to manage and optimize events. You’ll master setting up event passes, managing sessions with ease, overseeing speakers and sponsorships, and creating event records efficiently. This section also delves into the crucial aspects of customer relationship management (CRM) by exploring the data-driven strategies of lead management, lead scoring, account management, segment creation, customer journey design, and social media integration. You will also learn to extract insights from email and website data for effective campaign optimization.

Advanced Marketing Analytics and Optimization (2025 Lecture)

This advanced lecture focuses on analyzing marketing performance to make data-driven decisions. It goes beyond basic data analysis to show how to optimize campaigns for maximum impact, using metrics and data insights gathered throughout the course. Learn strategies to improve conversion rates, increase ROI and streamline your marketing activities for better overall efficiency and results.

Microsoft MB-220 Practice Tests

Test your knowledge and prepare for the Microsoft MB-220 certification exam with this comprehensive set of practice questions. The practice test includes 20 questions designed to simulate the exam environment and help solidify your understanding of key concepts.

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