Marketing > Paid Advertising
3.5 h
£34.99 Free
Microsoft Ads MasterClass: Drive Growth with Advanced Strategies
What you will learn:
- Drive Sales, Leads, and Website Traffic to your Business
- Master Advanced Microsoft Ads Strategies for Growth
- Create High-Performing Search, Shopping, and Mobile Campaigns
- Implement UET Tracking for Enhanced Sales Optimization
- Build Effective Remarketing Campaigns to Re-Engage Audiences
- Target Specific Audiences with Advanced Targeting Options
- Optimize Campaigns with In-Depth Analysis and Reporting
Description
Elevate your marketing game with our comprehensive Microsoft Ads MasterClass. This course goes beyond the basics, equipping you with the advanced strategies and tactics to dominate search, maximize ROI, and propel your business to new heights. Discover how to leverage a wide range of Microsoft Ads features, from keyword research and campaign creation to audience targeting, remarketing, and conversion optimization. Whether you're a beginner or an experienced marketer, this course is your roadmap to Microsoft Ads mastery.
Dive into a wealth of practical knowledge, including:
- Mastering keyword research and optimization for optimal search visibility.
- Crafting high-performing search, shopping, and mobile campaigns.
- Unlocking the power of remarketing to re-engage potential customers.
- Leveraging advanced features like audience targeting and conversion tracking.
- Deep diving into Microsoft Ads reports and analysis for data-driven optimization.
- Optimizing bidding strategies for maximum efficiency and ROI.
- Implementing best practices for seamless campaign management.
Don't just learn Microsoft Ads, become a Microsoft Ads expert. Enroll now and gain the knowledge and skills to supercharge your marketing efforts!
Curriculum
Microsoft Ads Foundations
This section provides a strong foundation in Microsoft Ads. It covers essential concepts like account setup, understanding the platform's structure, and key performance metrics. You'll learn about different ad formats, extensions, and how to create effective search campaigns from scratch. The section also includes a hands-on assignment for practicing your newly acquired skills.
Keyword Mastery
Dive deep into the world of keywords. You'll learn how to conduct thorough keyword research, select the most relevant keywords, and utilize the Keyword Planner Tool. Understanding different keyword match types and incorporating negative keywords is also covered. The section concludes with an assignment to reinforce your keyword selection abilities.
Creating Compelling Ads & Extensions
Discover the art of crafting high-converting ads. This section explores various ad formats, including Responsive Search Ads, Expanded Text Ads, and multimedia ads. You'll learn about different ad extensions and how to effectively utilize them to enhance your ads and drive engagement. Assignments are included to help you master the creation of compelling ads and extensions.
Optimizing Bids for Success
Uncover the secrets of effective bidding strategies. Explore different bid types, including Maximize Clicks, Maximize Conversions, Target CPA, and Target ROAS. Learn how to set bids effectively and choose the strategies that align best with your campaign goals. An assignment is provided to test your understanding of bidding strategies.
Leveraging the Microsoft Audience Network
Expand your reach and target specific audiences with the Microsoft Audience Network. Learn about the different audience segments, including in-market audiences, remarketing lists, and combined lists. This section provides a solid understanding of how to utilize the Audience Network to reach the right customers.
UET and Conversion Tracking: Measuring Success
Master conversion tracking to measure the effectiveness of your campaigns. This section covers the setup of the Universal Event Tracking (UET) tag and how to track conversions. Learn about offline conversions and how to optimize your campaigns based on tangible results.
Remarketing: Retargeting for Results
Harness the power of remarketing to re-engage potential customers. Explore different remarketing strategies, including dynamic remarketing lists, and learn how to create and manage remarketing campaigns. An assignment is included to help you implement your remarketing knowledge.
Shopping Ads: Driving Product Visibility
Enhance your product visibility with Shopping Ads. Learn how to set up your Microsoft Merchant Center store and feed product information. This section provides a comprehensive understanding of shopping ads and how to utilize them to increase product sales.
Mobile App Campaigns: Engaging Users
Reach your target audience on mobile devices. This section covers the creation of effective mobile app campaigns, ensuring your app gets the maximum exposure. An assignment is included to help you implement your app campaign knowledge.
Reporting & Analysis for Data-Driven Decisions
Gain insights from your campaigns with advanced reporting. Learn how to utilize dimensions, reports, and saved custom reports to analyze campaign performance and make informed decisions. This section helps you turn data into actionable insights.
Managing Assets with the Shared Library
Streamline your campaign management with the Shared Library. Learn how to leverage shared budgets, portfolio bid strategies, labels, seasonality adjustments, and more to enhance your campaign efficiency. This section provides a comprehensive overview of the Shared Library's capabilities.
Automation & Bulk Actions
Simplify your workflow with automated rules and the Microsoft Advertising Editor. Learn how to set up rules to automate repetitive tasks and utilize the editor for efficient bulk actions. This section empowers you to save time and optimize your campaigns effectively.
Planning & Forecasting for Success
Make informed decisions with the Ad Preview & Diagnostic Tool. Learn how to use this tool to preview your ads across different devices and diagnose potential issues before they impact your campaigns.
Running Experiments for Optimization
Continuously improve your campaigns with A/B testing. Learn how to create and run experiments to identify the most effective ad variations and optimize your campaign performance.
Managing Your Microsoft Ads Billing
Gain control over your Microsoft Ads budget. Learn how to understand billing summaries, transactions, payment methods, insertion orders, and settings to ensure seamless account management.
Agency Management: Efficiently Managing Multiple Clients
If you manage multiple client accounts, this section is essential. Learn how to efficiently manage multiple Microsoft Ads accounts as an agency, ensuring effective communication and client satisfaction.
Import & Streamlining Your Workflow
Streamline your campaign setup and management. This section covers importing data from Google Ads, importing data from files, and setting up import schedules for efficient campaign optimization.
Leveraging Microsoft Ads Resources
Access a wealth of resources to enhance your Microsoft Ads skills. Learn how to utilize the Microsoft Advertising Help Center, explore Microsoft Ads policies, and stay up-to-date with the latest trends through the Microsoft Blog.
Microsoft Ads Certifications: Validating Your Expertise
Elevate your credibility with Microsoft Ads certifications. Learn about the Microsoft Advertising Certified Professional program and how to prepare for certification exams.
Conclusion: Mastering Microsoft Ads
Congratulations on completing this comprehensive Microsoft Ads MasterClass! This course has equipped you with the advanced knowledge and skills to confidently manage and optimize your Microsoft Ads campaigns, driving impactful results for your business.
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