easylearn.ing
Easy Learning with Google PPC & Meta Ads: Expert Digital Marketing Mastery
Marketing > Digital Marketing
2 h
£34.99
3.9 ★★★★★
6633 students

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Language: English

Master Digital Advertising: Facebook, Instagram & Google Ads

What you will learn:

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • PPC (Pay-Per-Click)
  • Social Media Marketing
  • Lead Generation
  • Sales Optimization
  • Ad Copywriting
  • Campaign Management
  • Analytics and Optimization
  • AI in Advertising

Description

Unlock the power of digital advertising with our expert-led course! Learn to run highly effective paid campaigns across Facebook, Instagram, and Google Ads. This comprehensive training goes beyond the basics, equipping you with the advanced skills and strategies to generate leads, boost sales, and maximize your return on investment (ROI).

This course isn't just theory; it's hands-on practice. We guide you through setting up successful campaigns, crafting compelling ad creatives, leveraging AI-powered tools, and mastering essential analytics to track and optimize your performance. You'll discover how to:

  • Create targeted Facebook and Instagram ad campaigns for lead generation and sales.
  • Master advanced ad set configurations for optimal results.
  • Utilize AI to craft high-converting ad copy.
  • Harness the power of instant forms for efficient lead capture.
  • Implement effective engagement strategies to grow your audience.
  • Run successful Google Ads campaigns, selecting the right keywords and ad types.
  • Master Google Ads bidding strategies, campaign management and optimization.
  • Understand and utilize different ad extensions for improved click-through rates.
  • Build powerful negative keyword lists to enhance campaign performance.
  • Utilize Whatsapp integration for lead generation and sales.

This course includes real-world examples, actionable techniques, and valuable insights that are immediately applicable to your business. Plus, you'll get access to our exclusive community and mentorship opportunities to further enhance your skills. The curriculum is updated for 2024 and 2025, with future updates provided free of charge.

Enroll today and transform your digital marketing strategy!

Curriculum

Introduction & Meta Ads Mastery

This introductory section starts with a quick overview and dives into the core concepts of Meta advertising. You'll learn to define your advertising objectives and create effective ad campaigns. Specific lectures cover crafting the perfect ad set configurations for Instagram, leveraging AI for ad copy creation, utilizing instant forms for lead generation, mastering engagement objectives (like follower ads), running Instagram ads for leads and sales, a productivity hack focusing on duplicating ads, campaigns and adsets to save time, and generating leads and sales through WhatsApp integration within Meta. Finally, an invitation to join a paid community and access 1-on-1 mentorship is offered.

Google Ads Training Masterclass

This section is a comprehensive masterclass dedicated to Google Ads (formerly AdWords). We begin with an introduction to Google Ads, outlining its key functions and capabilities. Subsequent lectures cover campaign objectives, campaign types, budget management, ad extensions, advanced location targeting (radius targeting), keyword research and SEO strategies, various keyword match types (broad, exact, phrase), crafting compelling ad copies using top keywords, and finally, a concluding overview within a real Google Ads account. You'll also find a dedicated lecture focusing on the intricacies of Meta Ads in 2025, building upon the introduction and providing a more up-to-date perspective on Facebook and Instagram advertising strategies.