Mastering Market Research for Product Success

What you will learn:

Strategic Product Development
Human-Centered Design Principles
Actionable Data Insights
Qualitative and Quantitative Research Methods
Competitive Analysis Frameworks
Effective Data Collection Strategies
Data-Driven Decision Making for Product Management
Prototyping and Iterative Testing
Customer Feedback Analysis
Translating Research into Actionable Strategies

Description

Unlock the Secrets to Product Management Success: A Data-Driven Approach

In today's competitive landscape, data-driven decision-making is paramount for product success. This comprehensive course, delivered by the esteemed MTF Institute, equips you with the essential market research skills to excel in product management.

Learn to:

Harness the power of human-centric innovation: Design products that truly resonate with your target audience, understanding their needs and pain points.
Master both qualitative and quantitative research methods: Gather and analyze data effectively, transforming insights into actionable strategies.
Develop a deep understanding of competitive analysis: Identify opportunities, mitigate risks, and create a clear competitive advantage.
Translate research findings into tangible results: Learn to refine your product strategy, optimize pricing, and enhance marketing efforts.

Taught by Dr. Alex Amoroso, a renowned expert in research methodologies and product development, this course blends academic rigor with practical applications. Dr. Amoroso's extensive experience in academia and industry provides a unique perspective, equipping you with real-world skills that directly translate to your career.

MTF Institute, a global leader in business and professional education, boasts partnerships with IBM, Intel, and Microsoft, ensuring curriculum relevance and quality. With a presence in 216 countries and over 720,000 students, MTF's commitment to excellence is undeniable.

This course is designed for aspiring and experienced product managers, entrepreneurs, and anyone seeking to enhance their data-driven decision-making abilities. Join us and embark on a transformative learning journey that elevates your product management expertise!

Curriculum

Introduction

This introductory section sets the stage for the course. "Onboarding to the learning process" (3:21) guides you through the course structure, while "Welcome to MTF" (1:15) provides an overview of the prestigious MTF Institute and its global reach.

Market Research for Product Management

Delve into the core principles of market research within the context of product management. Lectures cover human-centric innovation ("Introduction to Human-Centric Innovation" (5:01), "The Essence of Human-Centric Innovation" (2:05)), actionable insights ("Understanding Actionable Insights" (5:29, 1:35)), human-centered design thinking (6:53, 1:52), various data collection techniques (5:38, 1:35), qualitative (3:13, 1:44) and quantitative (5:36, 1:37) research methods, customer feedback analysis (6:03, 1:44), prototyping and iterative testing (5:57, 1:29), collaborative decision-making (5:36, 1:37), and translating research into strategies (6:22, 1:21). The section concludes with a look towards "Next steps" (2:26).

Market Research & Competitive Analysis Guide

This section provides a comprehensive guide to market research and competitive analysis. Lectures cover the foundations (7:55), target market definition (9:07), primary research methods (8:43), ethnography and advanced observation (10:37), quantitative (14:12) and qualitative (12:41) data analysis, competitive analysis frameworks (Porter's Five Forces, SWOT, PESTLE) (12:38), market sizing and forecasting (10:23), synthesizing research and building recommendations (10:10), and finally, implementing research within organizations (10:16).

Interactive Part, Next Steps and Answers to Questions

This final section includes an interactive component ("Interactive Part" (1:22)), concluding remarks ("Congratulations with course finishing" (1:20)), and valuable insights on next steps in your product management journey ("Bonus Section: Next Steps" (1:17)).