Easy Learning with ChatGPT and Generative AI in Business, Management, Marketing
Business > Management
3.5 h
£19.99 £12.99
4.1
29602 students

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Language: English

Master ChatGPT for Product Management: Unleash the Power of AI

What you will learn:

  • Master ChatGPT Integration: Acquire the skills to seamlessly integrate ChatGPT into your product management workflow, from ideation to strategic planning.
  • Refine AI-Generated Deliverables: Learn how to critically review and refine AI-generated outputs to ensure they align with your strategic objectives.
  • Create a Personalized Product Management Portfolio: Build a compelling portfolio showcasing your product management skills by applying the knowledge gained throughout the course in a hands-on capstone project.
  • Craft Comprehensive Deliverables: Utilize ChatGPT to generate essential product management deliverables, including Product Vision Boards, Business Model Canvases, Kano Models, and Porter’s Five Forces analyses.
  • Master the Art of Prompting: Learn to write effective prompts for ChatGPT and refine the generated results for powerful feature prioritization using the Kano Model.
  • Unlock the Potential of Generative AI: Explore the capabilities of ChatGPT and other generative AI tools to revolutionize your product management workflow.
  • Embrace Responsible AI: Gain an understanding of ethical considerations and responsible AI principles when working with generative AI tools.
  • Enhance Your Marketing Strategy: Explore the applications of ChatGPT and AI tools like Jasper.AI for creating impactful marketing content and campaigns.

Description

Elevate your product management skills with our comprehensive online course, 'ChatGPT and Generative AI in Business, Management, and Marketing.'

Taught by industry experts at the MTF Institute, this course empowers you to harness the transformative power of ChatGPT and generative AI to streamline your product development, enhance strategic decision-making, and create a compelling product portfolio.

Dive deep into a practical framework for leveraging ChatGPT to generate essential product management deliverables, including:

  • Product Vision Boards
  • Business Model Canvases
  • Kano Models
  • Porter’s Five Forces Analysis

Through hands-on exercises and expert guidance, you'll learn how to craft effective prompts, refine AI-generated outputs, and build a robust product management portfolio that showcases your expertise. This course is tailored for:

  • Product Managers and Owners
  • Entrepreneurs
  • Aspiring Product Professionals

Join us and unlock the future of product management with the power of AI!

Curriculum

Introduction

Begin your journey with a comprehensive introduction to the course, its agenda, and the MTF Institute. Get acquainted with the instructor and gain an overview of the learning process. This section lays the foundation for a successful learning experience.

Introduction to ChatGPT, LLMs, Foundational Models and Gen AI

This section delves into the fundamental concepts of ChatGPT, LLMs, Foundational Models, and Generative AI. You'll gain a solid understanding of these powerful technologies and their transformative impact on various industries.

Capstone Project and Key Resources

This section introduces the capstone project, a practical application of the course's knowledge. You'll also be provided with valuable resources to enhance your learning journey.

ChatGPT and Generative AI in Business, Management, Marketing

Explore the revolutionary applications of ChatGPT and Generative AI across business, management, and marketing. This section demonstrates how these technologies can optimize operations, drive strategic decisions, and enhance marketing campaigns.

Responsible AI Principles

This section delves into the ethical considerations of AI and outlines responsible AI principles. You'll gain an understanding of the importance of using AI ethically and responsibly.

ChatGPT account creation

This hands-on section guides you through the process of setting up your ChatGPT account, ensuring you are ready to harness the power of this language model for your product management projects.

Deliverable Creation Framework Using ChatGPT

Discover a framework for creating essential product management deliverables using ChatGPT. This section provides the foundation for leveraging AI to generate strategic outputs.

ChatGPT Prompting Framework

Learn the art of crafting effective prompts for ChatGPT. This section explores the fundamental structure of prompts and provides examples of how to create reusable and extensible prompt templates for generating product management deliverables.

Generate Business Model Canvas using ChatGPT

This section showcases how to generate a detailed Business Model Canvas using ChatGPT. You'll learn how to write prompts, review the generated output, and refine it for strategic clarity.

Generate Kano Model using ChatGPT

This section guides you through the process of generating a Kano Model, a powerful tool for feature prioritization, using ChatGPT. You'll learn how to craft prompts and refine the results for effective product development.

Generate Porter’s Five Forces Model using ChatGPT

Discover how to leverage ChatGPT to create a Porter's Five Forces analysis, a critical tool for understanding the competitive landscape. This section provides insights into writing effective prompts for generating this strategic model.

Generate list of User Stories related to a feature using ChatGPT

This section demonstrates the power of ChatGPT in generating user stories, essential for product development. You'll learn how to use prompts to create clear and concise user stories.

Additional Content: Generating PowerPoint Presentations with ChatGPT

Explore the capabilities of ChatGPT for creating PowerPoint presentations. This section provides insights into crafting presentation outlines, transferring content from ChatGPT to PowerPoint, and enhancing presentation design using AI-powered tools.

Additional Content : AI For Marketing - Jasper. AI

This section provides a comprehensive introduction to Jasper.AI, an AI-powered writing assistant. You'll discover how to utilize Jasper for various marketing tasks, including generating content, crafting marketing materials, and creating visual assets.

Interactive Part, Next Steps and Answers to Questions

This concluding section provides an opportunity for interaction and feedback. You'll receive guidance on next steps for integrating ChatGPT into your product management workflow and have your questions answered by the instructor.