Master Facebook Conversion API & GA4 Server-Side Tracking for WordPress

What you will learn:

Facebook Conversion API Implementation on WordPress
Facebook Pixel Integration with Google Tag Manager
Browser and Server-Side Tracking with GTM
Meta Business Suite Domain Verification
Event Deduplication and Custom Event Creation
Server-Side Container and Custom Subdomain Configuration
GA4 eCommerce Server-Side Tracking
Enhanced Data Collection for Improved Ad Performance
Overcoming Browser Tracking Limitations
Advanced Analytics for eCommerce Success

Description

Elevate your WordPress eCommerce marketing with this comprehensive course on Facebook Conversion API (CAPI) and Google Analytics 4 (GA4) server-side tracking. Learn to bypass browser limitations imposed by iOS updates and ITP restrictions, ensuring reliable data collection for superior ad optimization.

This step-by-step guide covers everything from Google Tag Manager setup and Meta Business Suite verification to implementing CAPI with event deduplication. You'll master essential events like View Content, Add to Cart, Initiate Checkout, and Purchase, along with advanced techniques for lead generation and custom events. The course also includes detailed instructions on implementing GA4 eCommerce server-side tracking for comprehensive analytics.

What You Will Achieve:

Accurate data collection, overcoming browser limitations.
Improved ad performance on Facebook and Google.
Enhanced conversion tracking for better ROI.
Mastering essential events and advanced analytics techniques.
Confidence in implementing and managing both CAPI and GA4 server-side tracking.

Ideal for: Marketing professionals, web developers, and business owners seeking to enhance their eCommerce analytics and marketing strategies. Prior experience with Facebook Business Manager and Google Tag Manager is recommended.

Enroll now and take your WordPress eCommerce to the next level!

Curriculum

Introduction

This introductory section sets the stage for the course. The "Course Introduction" lecture provides an overview of the course content and learning objectives (1:47). The brief "Support System" lecture (0:04) outlines the support mechanisms available throughout the learning process.

Facebook Pixel - Browser-Side Tracking

This section dives into browser-side tracking using Facebook Pixel and Google Tag Manager (GTM). You'll learn how to install and verify GTM (2:07, 0:59), verify your domain in Meta Business Suite (2:17), install necessary GTM templates (1:12), and implement the Facebook Pixel code (3:49, 0:31). The section focuses on setting up essential standard events: View Content (19:20), Add to Cart (2:21), Initiate Checkout (3:42), and Purchase (5:01). This foundation builds a solid base for the server-side approach.

Conversion API Setup - Server-Side Tracking

This section is the core of the course, focusing on setting up the Facebook Conversion API (CAPI) for server-side tracking. The lectures cover setting up your server-side container (7:29) and implementing CAPI with event deduplication to ensure accurate reporting for PageView (9:24), View Content (3:54), Add to Cart (1:54), Initiate Checkout (2:38), and Purchase (4:18) events. You'll also learn how to create custom server container URLs using your subdomain (4:27), implement lead generation events (8:53), and set up custom events (5:25), all with browser and server-side deduplication.

GA4 eCommerce Server-Side Tracking

This section demonstrates how to implement GA4 eCommerce server-side tracking for complete analytics integration. You'll learn how to track all eCommerce events on the server-side (17:59) and how to test these events using the GA4 debug view (2:36), ensuring your tracking is functioning correctly.

Issue Fix

This short section provides troubleshooting guidance. The lecture focuses on how to approve custom events from the Facebook Dataset (Events) Manager (0:58), offering practical solutions to common challenges.

Conclusion

This concluding section offers a final thank you and summarizes the key takeaways from the course (0:04).

Deal Source: real.discount