Email Deliverability Mastery: Boost Your Email Marketing ROI

What you will learn:

Master key email deliverability metrics and their impact on email success.
Secure your emails and enhance deliverability using SPF, DKIM, and DMARC.
Build and maintain a positive sender reputation for consistent email delivery.
Leverage AI-powered strategies to boost engagement and optimize email campaigns.
Understand and comply with email marketing laws such as CAN-SPAM, GDPR, and CASL.
Effectively manage email infrastructure, including SMTP, POP3, and IMAP.
Implement best practices to reduce bounces and improve email deliverability rates.
Learn to interpret and use email reputation monitoring tools.
Optimize email content and sending times using data-driven insights.
Improve your list hygiene and reduce spam complaints.

Description

Elevate your email marketing game with our comprehensive course, "Email Deliverability Mastery." Designed for marketers, IT professionals, and business owners, this program unlocks the secrets to maximizing email reach and ensuring compliance. Across six in-depth modules, you'll gain a practical understanding of email deliverability, from fundamental protocols to advanced AI strategies.

We'll cover essential email protocols like SMTP, POP3, and IMAP, and delve into critical authentication methods including SPF, DKIM, and DMARC. You'll learn how to build and maintain a stellar sender reputation, a cornerstone of successful email campaigns. We also explore the legal nuances of email marketing, providing expert guidance on GDPR, CAN-SPAM, and CASL compliance.

The course culminates in exploring the transformative power of AI and machine learning in optimizing send times, personalizing content, and improving email engagement. Master list hygiene, prevent spam traps, and leverage AI-driven insights to skyrocket your email marketing ROI. Whether you're a seasoned pro or just starting, this course provides the tools and knowledge to navigate the complexities of email deliverability and achieve remarkable results.

Enroll now and transform your email marketing strategy!

Curriculum

Module 1: Email Deliverability Fundamentals

This introductory module lays the groundwork for understanding email deliverability. You'll define email deliverability, explore its importance, learn key metrics for optimization, and differentiate between marketing and transactional emails. Lectures cover concepts like what constitutes deliverability, why it's crucial for success, and which metrics are vital for monitoring your email performance. You'll also discover the differences in types of email sends (Marketing & Transactional) and how to optimize for both.

Module 2: Mastering Email Infrastructure

This module delves into the technical aspects of email infrastructure. You'll gain a thorough understanding of SMTP, POP3, and IMAP, learning their roles in the email delivery process. The module explains the functionality of Mail Transfer Agents (MTAs) and the crucial role Email Service Providers (ESPs) play in ensuring successful email delivery. You will learn how these elements work together to ensure successful delivery.

Module 3: Email Authentication Strategies

This module is all about securing your emails and boosting deliverability with authentication. Learn the importance of email authentication and the ins and outs of SPF, DKIM, and DMARC. You'll discover how to properly implement these authentication methods and effectively use DNS configurations and tools to check them. The module will also cover various other vital DNS settings, preparing you to thoroughly safeguard your email sending infrastructure.

Module 4: Building a Strong Email Reputation

This module focuses on building and maintaining a positive sender reputation, a crucial element of email deliverability. You'll identify factors influencing email, IP, and domain reputation, learning about spam traps and how to effectively monitor your reputation. You'll learn how to interpret bounces and how to choose the best IP type when sending your email campaigns.

Module 5: Navigating Email Marketing Compliance

This module covers the legal landscape of email marketing, ensuring compliance with key regulations. You will gain a detailed understanding of CAN-SPAM, GDPR, and CASL, learning how to comply with these laws and maintain ethical email marketing practices. The module will also emphasize the importance of consent and data privacy in all your email campaigns.

Module 6: Leveraging AI in Email Deliverability

This module explores the transformative potential of AI and machine learning in email marketing. You will discover how AI enhances authentication, detects fraud, and optimizes send times. Learn how to use AI for list hygiene, spam filter evasion, content optimization, and personalized email experiences, ensuring higher engagement rates.

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