Master AI-Driven Product Marketing & Market Research

What you will learn:

Product Marketing Fundamentals
Ideal Customer Profile (ICP) Definition & Analysis
Target Audience Identification & Segmentation
Effective Marketing Messaging & Positioning
Content Marketing Strategy & Execution
AI-Powered Advertising Campaign Creation & Optimization
Leveraging AI for Market Research & Automation

Description

Elevate your product marketing strategies with the power of artificial intelligence!

This comprehensive course, developed by MTF Institute and M1-Project, teaches you how to leverage AI to pinpoint your ideal customer profile (ICP), craft compelling messaging, create high-converting ads, and automate your content marketing. MTF Institute, a global leader in business and technology education with over 684,000 students and partnerships with IBM, Intel, and Microsoft, brings its expertise to this cutting-edge curriculum.

Learn to identify and engage your target audience like never before using AI-powered tools. Discover practical techniques to develop precise buyer personas, analyze market trends, and optimize your marketing campaigns for maximum impact. M1-Project, creators of the Elsa AI Marketing Assistant, shares its insights on using AI to streamline your workflow and amplify your marketing efficiency.

This course is perfect for startup founders, marketing managers, and anyone looking to utilize the latest AI technologies for impactful marketing results. You will learn to:

Define and refine your ideal customer profile (ICP) using AI-powered analysis.
Develop laser-focused marketing messages resonating with your target audience.
Create highly effective content marketing strategies tailored to your ICP.
Build and optimize high-converting advertising campaigns on platforms like Facebook.
Implement AI tools for efficient automation in your marketing process.

Join us and gain a competitive advantage in today's rapidly evolving digital landscape. Enroll now and transform your marketing approach with the power of AI!

Curriculum

Introduction

This introductory section welcomes you to the course and provides an overview of what you'll learn throughout the program. You'll get acquainted with MTF Institute and its global reach in business and technology education.

Lecture 1. Introduction to Product Marketing

This foundational section delves into the core principles of product marketing. You'll gain an understanding of the importance of effective product marketing for startups and learn the fundamental concepts that underpin success in this area.

Lecture 2. Understanding Target Audience and ICPs

This section focuses on identifying and understanding your ideal customer profile (ICP). You’ll learn how to define target markets and ICPs, create detailed buyer personas, understand their pain points, goals, and triggers, and leverage AI to effectively determine your ideal audience.

Lecture 3. Finding the Right Customers

This section teaches you effective strategies to locate your ideal customers. You'll learn where to find your target audience, how to leverage AI in your search, and how to effectively engage them.

Lecture 4. Establishing a Strong Messaging

This section emphasizes crafting compelling and effective marketing messages. You will explore principles of effective messaging, learn how to align messaging with your ideal customer profile, and build a strong positioning for your product using AI.

Lecture 5. Turning Messaging into Action with Content

This section covers the practical application of your messaging through content marketing. You'll explore the key pillars of content marketing, learn how to integrate your messaging into your content, create consistent content that resonates with your audience, and leverage AI to create high-impact content.

Lecture 6. Crafting Converting Ads

This section is dedicated to creating effective advertising campaigns. You will learn about various advertising frameworks, how to utilize ICP data to create targeted ads, and how to leverage AI to build and optimize Facebook and LinkedIn ads.

Next Steps

This final section provides valuable next steps, including a special offer or discount on AI marketing tools to help you implement what you've learned.

Deal Source: real.discount